Junsok Huhh(허준석)

Economist, data scientist, and hobbyist coder

Currently

NCSOFT 엔씨(South Korea), Executive Director

Specialized in

Data analytics, Economics

Research interests

Employment(Industry)

2024.01 -- present NCSOFT, Management Analytics Group (Seongnam Gyeonggi · South Korea)

2019.02 -- 2023.12 NCSOFT, Data Center(Seongnam Gyeonggi · South Korea)

2018.03 -- 2019.01 NCSOFT, I&I Division

2014.08 -- 2018.03 NCSOFT, R&I Team

2013.05 -- 2014.07 KISDI$^*$ 정보통신정책연구원(Jinchun Chungchungbuk · South Korea)

2012.01 -- 2013.03 FourThirtyThree 네시삼십삼분(Seoul · South Korea)

Employment(Academy)

2011 -- 2012 Seoul National University, Postdoc., School of Economics(Seoul · South Korea)

2007 -- 2013 Seoul National University, Lecturer, Information and Multimedia Culture

2013 -- 2013 Kyunghee University, Lecturer, Humanitas College 후마니타스 칼리지(Seoul · South Korea)

2011 Seoul National University, Lecturer, Graduate School of Convergence Science and Technology

2004--2010 Seoul National University, Lecturer, School of Economics,

Education

2010 Seoul National University(Seoul · South Korea)

1997 Seoul National University, M.A. School of Economics 1997

Seoul National University, B.A. School of Economics 1995

Interests of Works and Researches

At NCSOFT

From February 2019, I served for four years as the head of an organization known as the Data Center at NCSOFT. Contrary to what the name might suggest, the “Data Center” at NCSOFT is not an entity that operates hardware infrastructure. Rather, it is a designation for an organization where data engineers, analysts, and modelers collaborate together.

In my role as the head of the organization, I led the development of an independent data platform and foundational services for analysis based on open-source technology. I also developed analysis and dashboard services in close collaboration with the business analysis and modeling organization, as well as services for detecting fraudulent users. Although I do not have direct experience in engineering or development, my primary responsibility was facilitating the alignment and collaboration between engineers, analysts, data organizations, and other departments within the company, ensuring mutual understanding and cooperative efforts.

Before I joined Data Center, my responsibilities encompassed the design of the online game economy, data analysis of online game log data, and the formulation of corporate strategies based on economic situation analysis.

At KISDI

While at KISDI, my primary focus was on competition policy for the telecommunications industry. I extensively explored topics such as the tariff policy of mobile communications and the antitrust issues related to Korean online search engines.

Graduate work

In my doctoral thesis, I applied the methodologies of evolutionary game theory and its dynamics to various economic theories. The thesis is composed of three papers, each with a distinct theme. Their titles are:

Other topics

Another facet of my research is centered on online games and their economic repercussions on society. The majority of my work is grounded in the particular context of the Korean online gaming industry, encompassing the effects of Real-Money Trading(RMT) on online gaming services and individual gamers. My research currently underway includes:

a. Exploring the Relationship between Game Design, Player Behaviors, and RMT b. Analyzing User Data in Korean Online/Mobile Gaming

Publications

Books and book chapters

2013 Jun Sok Huhh. “Who’s Afraid of Social Games(Chapter 7).” Game Phobia [Korean language]. Communication Books. [Korean language]

2009 Jun Sok Huhh. “The Evolution of PC bang Culture in Korea(Chapter 7).” Gaming Cultures and Place in Asia-Pacific [edited by Larissa Hjorth, Dean Chan]. Routledge.

2009 Jun Sok Huhh, Larissa Hjorth and Bora Na. “Games of gender: a case study on females who play games in the Seoul, South Korea(Chapter 14).” Gaming Cultures and Place in Asia-Pacific [edited by Larissa Hjorth, Dean Chan]. Routledge.

2006 Jun Sok Huhh. Business of Fun–Economics of computer games industry 재미의 비즈니스. ChekSeSang. [Korean language]

Journal articles

2017 Jun Sok Huhh and Jeong Wook Byun. “North Korea’s Nuclear Weapon Development and South Korea’s Strategic Reaction: A Signaling Game Approach.” Ehwa Journal of Social Sciences 33(1): 107–142. [Korean language]

2014 Jun Sok Huhh and Jeong Wook Byun. “Hyperbolic Discounting and the Effect of Handset Subsidy Regulation in Mobile Telephony Service Market.” Telecommunucations Review 24(4):566–576. [Korean language]

2013 Jun Sok Huhh and Jeong Wook Byun. “Price Competition and Handset Subsidy Competition in Mobile Telephony Service Market.” Telecommunucations Review 23(5):676–685. [Korean language]

2012 Jun Sok Huhh and Jung-Kyu Choi. “The Decay in Contributions in a Public Goods Game: Learning Hypothesis, Strategy Hypothesis and Reciprocity Hypothesis Revisited.” Journal of Econometric Theory and Econometrics 23(2):165–186. [Korean language]

2008 Jun Sok Huhh. “Culture and Business of PC Bangs in Korea.” Games and Culture 3(1):26–37.

2005 Jun Sok Huhh and Sang-Woo Park. “The Emergence and Economic Functioning of Secondary Market in MMORPG.” Journal of Information Science 23(6):42–49. [Korean language]

1999 Jun Sok Huhh. “Finding the Alternative in-between Market and Capitalism: Theoretical Challenge of Radical Economics.” Economy and Society 42. [Korean language]

1998 Jun Sok Huhh. “On Theoretical Foundation of New Institutionalist Economics : ‘Power’ vs, ‘Efficiency’.” Review of Social Economics 11. [Korean language]

1998 Jun Sok Huhh and Jung-Kyu Choi. 1998. “Review of Radical Institutionalist economics.” Trend and Perspective 37. [Korean language]

Honors

2010 Best Dissertation of The College of Social Sciences of Seoul National University of the Year 2010

2010 Best Paper for Young Economists Competition hosted by Korean Economic Association(KEA) at 14th International Conference 2010

1997 -- 1999 Il-ju Foundation(일주 재단) Graduate Scholarship

Technical Skills

Proficient Python, R, Mathematica, $\rm \LaTeX$, markdown, Quarto

Familiar Docker, Kubernetes, NetLogo


Last updated: Mar. 2024